Have you ever tried the following chip flavors?
- Cheddar Bacon Mac & Cheese
- Cappuccino
- Wavy Mango Salsa
- Kettle Cooked Wasabi Ginger
- Cheesy Garlic Bread
- Chicken & Waffles
- Sriracha
Some sound yummy and others…well I will let you be the judge of that. Each of these flavors
are a part of Lays Chips annual flavor contest called Do U a Flavor. Last year it was between the
Cheesy Garlic Bread, Chicken & Waffles, and Sriracha. This campaign went viral and truly
engaged a national audience in a fun contest over these flavors. I must admit I did jump in and
try all flavors…and I voted.
Lays are such a great example of: Creativity and Engagement.
- Lays has been one of the top selling snacks for more than 75 years. As with any company they
were looking for new ways to engage their audience with the increase of competition in their
industry and the ever evolving technology. Thus, was born the Do Us a Flavor campaign.
Now let’s look at your business and see how we can apply what Lays has done to our level
of creativity and engagement.
- Are there any programs, services or events that you host that could use a makeover, reinvention
or addition? Can you add a new program? Can you add a creative element? Can you add more
engagement?
(Ex: Lays designed their new annual Do Us a Flavor campaign. This new campaign infused new
customers, new awareness of their brand and they engaged their customers.)
- Are you finding innovative ways to engage your audience with your current offerings? Do you
get them involved in your process (outside of a survey)? Do you create intrigue for them to want
to learn more?
(Ex: Lays designed a national content on customer created flavors. They have used social media,
celebrity endorsements, creative TV commercials, etc…)
Remember there is so much “noise” competing for the attention of your clients. Find ways to
keep your brand fresh, cutting edge, forward thinking, creative and engaging with your audience.
Kimberly Pitts, CEO and founder of UImpact, is a branding and marketing strategist and developer dedicated to helping entrepreneurs and business owners expand their scope of influence and profitability. Motivated by a heart for empowering entrepreneurs to live the lives they were purposed for, Kim shows them how to enjoy freedom in their businesses and personal lives by teaching how to successfully position themselves in the market, attract appropriate target audiences, and create influential brands.
Kimberly Pitts is anything but conventional. She is passionate about being creative and using innovative techniques that will challenge, encourage, inspire, and equip you to realize your business dreams. Her down to earth nature and business expertise coupled with a heart to serve and encourage others make her a force to be reckoned with. Kim is a giver. She is authentic. She is sharp. She is balanced. She is extremely gifted, and she loves people well.
